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Paid Ads - FACT Checks
- Google was the most-visited domain in February 2021, with 74.17 billion hits (Statista, 2021)
- Google will continue to be the largest digital ad seller in the world in 2021, accounting for 33.6% of worldwide ad spending, or $132.42 billion.
- 96% of Google’s revenue comes from advertising (Statista, 2021)
- Google sees an average of 83,787 searches every second of the day (Internet Live Stats, 2021)
- Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35% (Google Ads, 2021)
- Mobile devices accounted for 69% of all paid Google Ad clicks in 2019 (Hootsuite, 2021)
- Facebook will be No. 2, with $74.87 billion in net ad spending.
- Small to medium-sized companies spend between $9,000 and $10,000 per month on average on Google Ads (Google Ads, 2021)
- Facebook has 9.2million active advertisers. (Statista, 2021)
- Twitter ads are 17% more effective than TV ads during live events (Hootsuite, 2021)